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Tyne & Wear Fire and Rescue Service
'Creating the Safest Community'
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Campaign Name
Corporate Marketing Camaign
Date launched06/08/2007 00:00:00
Overview
Television marketing campaign illustrating that the more community safety work we carry out (such as Home Fire Risk Assessments), the number of fires in the Tyne and Wear area are reduced meaning we hvae to fight fewer domestic fires.
Transcript
Firefighter talks to a home owner: "A smoke alarm could be the difference between making it through the front door or not making it"

Narrator: "The more of this we do [Community Safety Intitiatives]..."

Pause, and footage of a firefighter carryig a female to paramedics from a blazing building

Narrator: "The less of this we do [Firefighting]."

Narrator: "Visit our web-site for free home safety advice"
Published on
Tyne Tees Television
For 56k modem connection
FormatWindows Media Player
Filesize
1.68mb
For broadband connection
FormatWindows Media Player
Filesize
3.71mb