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Campaign Name
Frances the Firefly
Date launched01/01/2005 00:00:00
Overview
Cartoon
Transcript
Because Frances was still a very young firefly, her tail wouldn’t glow like those of the grown-ups, and this made her very sad.

“I can give you a glowing light” said Cocky Roach.

Frances knew that Cocky was a very naughty young cockroach but she couldn’t resist. They lit a match from a box that Cocky had taken from his mummy’s kitchen without her knowing. Frances knew she was doing wrong, but Cocky had her under his spell.

Grasping the match, Frances took to the sky. “Ooh, what fun” Cocky shouted. The flame grew larger until it reached her wings and burnt her. In pain, she let the match drop to the ground. Soon the whole of the kingdom was burning.

The following day, King Chrysalis said “We have to burn everything again”

Frances realised how foolish she’d been. In time, she got better and helped re-build the kingdom, but she never forgot the words of her king: “Remember” he said, “never play with matches” and Cocky roach never dared show his face again.


Remember, Never play with matches – www.firekills.gov.uk
Published on
National television by the ODPM
For 56k modem connection
FormatWindows Media Player
Filesize
233kb
For ISDN connection
FormatWindows Media Player
Filesize
771kb
For broadband connection
FormatMPEG
Filesize
10.3MB